// AD CREDITS STACKING HUB

Agency Ops — Track, stack, and maximize free ad credits for every client
6 CLIENTS $32K+ AVAILABLE 5 PLATFORMS 3x MULTIPLIER (TOUTOU)
Total Credits Available
$32,150+
Credits Activated
$0
Investment Needed
~$6,100
ROI Multiplier
5-7x
Active Clients
6
KEY INSIGHT: Toutou Chic has 3 salons = 3 separate entities = 3x the ad credits! Each salon gets its own new accounts. That's ~$11K in free credits from one client.
Toutou Chic
Dog Grooming / 3 Salons — Paris
SETUP
3 salons = 3 new ad accounts each = 3x credits! Biggest credit opportunity.
PlatformPer Salonx3 TotalInvest (x3)Status
Google Ads$1,700$5,100$1,200Not started
TikTok Ads$2,000$6,000$600Not started
Meta (IG/FB)TBDTBDTBDCheck promos
Credits
$0 / $11,100
TARGET AUDIENCES
Paris local x3 Google Maps Instagram Pet FR TikTok Pet FR Reddit: skip LinkedIn: skip
Friboost
Fintech / Remittances — Diaspora West Africa
SETUP
PlatformCreditInvestStatus
Reddit Ads$500$500Not started
TikTok Ads$2,000$500Not started
Google Ads$1,700$400Not started
LinkedIn Ads$250$250Not started
Credits
$0 / $4,450
TARGET AUDIENCES
FR Diaspora r/france r/vosfinances r/CryptoCurrency
JoinSecret excludes crypto/blockchain. Use FounderPass instead. Entity must be French for max credits.
Presto Fresco
Restaurant / Trattoria — Paris 1er
PENDING
PlatformCreditInvestStatus
Google Ads$1,700$400Not started
TikTok Ads$2,000$200Not started
Meta (IG/FB)TBDTBDCheck promos
Credits
$0 / $3,700
TARGET AUDIENCES
Paris local Google Maps SEO Instagram Food FR TikTok Food FR Reddit: skip
Padelta / District Padel
Sports / Padel Club — Abidjan, Cocody
PENDING
FIP Gold 2026 host (May 11-17) — massive visibility event. Time campaigns around it!
PlatformCreditInvestStatus
Meta (IG/FB)TBDTBDBest channel CI
Google Ads$1,700$400Check CI eligibility
TikTok Ads$2,000$200Limited in CI
Credits
$0 / $3,700
TARGET AUDIENCES
Abidjan sports Instagram CI Facebook CI Google CI partial Reddit: no CI users
Strategy: Create ad accounts from France-based entity to unlock credits. Target CI audiences via Meta (strongest reach in West Africa) + Google Maps local. Time paid push around FIP Gold (May 2026).
5 courts / 30K FCFA/h peak / Subscriptions 45-320K FCFA/mo / App: GestionSports
District Cafe
Cafe / Restaurant — Abidjan (same group as Padelta)
PENDING
Same ownership as Padelta = cross-promo opportunity. Separate entity = separate ad credits!
PlatformCreditInvestStatus
Meta (IG/FB)TBDTBDBest channel CI
Google Ads$1,700$400Check CI eligibility
TikTok Ads$2,000$200Limited in CI
Credits
$0 / $3,700
TARGET AUDIENCES
Abidjan foodies Instagram CI Facebook CI Google Maps Abidjan Reddit: skip
Strategy: Cafe + Padel = lifestyle brand combo. Cross-promote with Padelta (padel players eat at District). Separate ad accounts = separate credits. Meta (IG food content) is the priority channel in CI.
Internal Project
Call Me Maybe
AI Accountability Coach — Weight Loss (France-first)
SETUP
Credits
$0 / $5,500
Reddit ($1,000) + TikTok ($3,000) + Google ($1,700) — Strategy PDF: ~/Downloads/Reddit-Ads-Strategy-CMM-Friboost.pdf
Portfolio Summary
ClientTypeEntityCredits AvailableInvestmentPlatforms
Toutou ChicPet Grooming x3France x3$11,100$1,800Google, TikTok, Meta
Call Me MaybeAI / HealthFrance$5,500$1,000Reddit, TikTok, Google
FriboostFintechFrance$4,450$1,650Reddit, TikTok, Google, LinkedIn
PadeltaSports / PadelCI (via FR)$3,700$600Meta, Google, TikTok
Presto FrescoRestaurantFrance$3,700$600Google, TikTok, Meta
District CafeCafe / RestaurantCI (via FR)$3,700$600Meta, Google, TikTok
TOTAL$32,150+$6,250
New Client Onboarding Playbook
Follow these steps for EVERY new client. Total setup time: ~2 hours. Expected free credits: $3,700-11,000+ per client.
01

Sign up on FounderPass

Create a FounderPass account for the client (or agency). Unlocks 340+ startup perks including all ad credit deals.

founderpass.com

~10 min
02

Create fresh ad accounts

Create NEW accounts on each platform. Credits = new advertisers ONLY. Use client's business email.

MULTI-LOCATION HACK: If client has multiple locations (like Toutou Chic x3), create separate accounts per location = multiply credits!

~30 min per platform
03

Activate credit deals

Apply promos via JoinSecret, FounderPass, or direct. Most require minimum spend within 30 days to unlock match.

CRYPTO WARNING: JoinSecret excludes crypto/blockchain projects. Use FounderPass instead for fintech clients.

~15 min per platform
04

Install tracking pixels

Add conversion tracking on client's website/landing page for each platform. CRITICAL for ROI measurement.

~20 min per platform
05

Organic pre-test

Post organic content to test messaging angles. Wait 48-72h. Measure engagement. Use winning angles for paid.

48-72h wait
06

Launch paid campaigns

Start with 2 campaigns max per platform. Spend minimum to trigger credit match. After 5 days: kill underperformers (CTR < 0.3%), reallocate to winners.

Ongoing
Team Checklist Template
  • 01 Client brief completed (business type, target audience, geo, budget, # of locations)
  • 02 FounderPass account created
  • 03 Platform eligibility verified (check Platforms tab for geo restrictions)
  • 04 Google Ads account(s) created + promo code applied (x1 per location)
  • 05 TikTok Ads account(s) created + cashback activated (x1 per location)
  • 06 Reddit Ads account created + promo applied (if relevant for client type)
  • 07 LinkedIn Ads account created + credit deal (if B2B client)
  • 08 Meta Ads account checked for promo offers
  • 09 Tracking pixels installed on all landing pages / website
  • 10 Organic test posts published (1 per platform)
  • 11 Organic results analyzed after 72h
  • 12 Paid campaigns launched (min spend to trigger match)
  • 13 Day 5 review: kill/scale decision
  • 14 Credits confirmed received in account
  • 15 Weekly reporting started (CPC, CTR, CPA, ROAS)
Pricing Model for Agency

Option A: Setup Fee

Charge a flat 500-1,000 EUR setup fee per client. Create all accounts, activate credits, install pixels, launch initial campaigns. Client gets $4-11K in free ads.

Best for: one-time clients, small businesses, restaurants

Option B: % of Ad Spend

Charge 15-25% of total ad spend managed (including free credits). On $10K of credits = $1,500-2,500 in fees for managing "free" budget.

Best for: ongoing clients, agencies

Option C: Performance

Setup = free. Charge per lead / booking / signup generated from free credits. Zero risk for client = easy close.

Best for: high-ticket clients, SaaS, fintech, padel memberships

Platform Credits — Availability by Country

Reddit Ads

Spend $500 = Get $500 free
New accounts only. 30 days to spend. Credits expire 90 days.
Payment: Visa/MC only (no SEPA).
Best for: tech, SaaS, fintech, crypto, health/wellness.
NOT for: local restaurants, pet grooming, sports clubs.
France OK CI uncertain US/UK OK

TikTok Ads

Up to $6,000 cashback
Progressive: $200 spend=$200 back, up to $10K=$6K back.
CB/Visa/MC accepted in France.
Best for: B2C, restaurants, pet content, food, lifestyle, sports.
GREAT for Toutou Chic (cute dog videos!) + Presto (food content).
France OK CI limited Global

Google Ads

Up to 1,700 EUR credits (France)
Spend 400 EUR = 400 EUR free. Max: 2,400=1,700 free.
Search, Display, YouTube, Maps.
BEST for local businesses: restaurants, grooming, padel.
Google Maps ads = killer for walk-in businesses.
France OK CI partial Global

LinkedIn Ads

Spend 250 EUR = Get 250 EUR free
Via JoinSecret or Freelance Stack.
Also: $500 via Microsoft for Startups.
Best for: B2B, SaaS, fintech only.
Skip for: restaurants, pet grooming, sports clubs.
France OK Global

Meta (Facebook/Instagram)

No active credit program (2026)
No consistent free credit program.
Occasional promos ($50-200) for inactive accounts.
BEST platform for CI (Padelta) — Facebook dominates West Africa.
Instagram = key for restaurants + pet grooming in Paris.
France OK CI OK Global
Aggregator Platforms

FounderPass

340+ perks, $8K+ in ad credits. Global. founderpass.com

JoinSecret

French-friendly. Reddit $500, LinkedIn $250. Excludes crypto. joinsecret.com

Freelance Stack

Reddit $1K match, LinkedIn, more. freelance-stack.io

Client-Platform Fit Matrix
ClientGoogleTikTokMetaRedditLinkedIn
Toutou Chic$5,100 (x3)$6,000 (x3)Check promosSkipSkip
Friboost$1,700$2,000Check$500$250
CMM$1,700$3,000Check$1,000Skip
Padelta$1,700?$2,000?Best channelSkipSkip
Presto$1,700$2,000CheckSkipSkip
District Cafe$1,700?$2,000?Best channelSkipSkip
New Client Template
Copy this for every new client. Expected value: $3,700-11,000+ in free ad credits per client.

Step 1: Client Assessment

QuestionWhy it matters
Business type?B2B=LinkedIn, Local=Google, B2C=TikTok, Health=Reddit
Entity location?France=all credits. CI=limited. Always use FR entity if possible.
Is it crypto/blockchain?JoinSecret excludes crypto. Use FounderPass instead.
Number of locations?MULTIPLIER! Each location = separate ad accounts = multiply credits!
Has existing ad accounts?Credits=NEW accounts only. Need new email/entity per account.
Monthly ad budget?Min $400-1,500 to trigger all credit matches.
Target audience geo?France=all platforms. CI=Google+Meta only. US=all platforms.
Landing page ready?Need pixel-ready page before creating accounts.

Step 2: Credit Stack Recommendation Engine

Client TypePriority 1Priority 2Priority 3Skip
Restaurant / Local FoodGoogle $1,700TikTok $2K+Meta (check)Reddit, LinkedIn
Pet Services / GroomingGoogle $1,700 (x loc)TikTok $2K+ (x loc)Meta / IGReddit, LinkedIn
Sports / Leisure ClubMeta (IG+FB)Google $1,700TikTok $2K+Reddit, LinkedIn
Fintech / CryptoReddit $500Google $1,700TikTok $2K+JoinSecret (excludes crypto)
SaaS / TechGoogle $1,700LinkedIn $500Reddit $500-
Health / WellnessReddit $500TikTok $6KGoogle $1,700LinkedIn
E-commerceTikTok $6KGoogle $1,700Meta (check)LinkedIn
Nonprofit / AssoGoogle Grants $10K/mo!Meta--

Step 3: Quick Links

Reddit Ads → ads.reddit.com TikTok Ads → ads.tiktok.com Google Ads → ads.google.com LinkedIn Ads → linkedin.com/ad FounderPass → founderpass.com JoinSecret → joinsecret.com

AD CREDITS STACKING HUB // Agency Ops // Built with Midnight Terminal

Last updated: February 2026 // Aaron Besnainou